When we started moorlow, once we had a name, the next question was: what should the brand look like?
Because for us, design isn’t just visual—it’s a way to show intention. Just like we weave intention into every stitch, pattern, and detail of our products.
We wanted to create something that moved the way you do: focused, lively, and full of positive energy. Something that blends motion, mood, and meaning into every curve, line, and stitch.
That vision recently earned moorlow a GDUSA Health & Wellness Award for Branding—a recognition that means the world to us, because it celebrates what we’ve believed from day one:
Great design doesn’t just look good. It tells a story.
This award celebrates the intention behind every curve, color, and detail—design that moves with you, fuels your game, and sparks confidence in every step.
To celebrate the win, we wanted to share the meaning behind a few of the design choices that brought moorlow to life:
THE RALLY PRINT: WHERE BRAINWAVES MEET BOUNCE
Our Rally Print—the signature wave flowing through our apparel and visuals—is inspired by brainwaves and the bounce of a pickleball: the rhythm of focus, movement, and creativity.
It’s how we connect the science of exercise and movement with the art of design. Every Rally curve represents connection, clarity, and momentum—proof that fashion can move with purpose.
Our custom brainwave print, inspired by the mind in motion
THE 'M' IN MOTION: DESIGN WITH PURPOSE
Our moorlow “M” takes its cue from the arc of a bouncing ball—pickleball is what brought us together, and we wanted to nod to that in every curve of the design.
From concept to detail, the moorlow design is more than branding. It’s our mission in motion: to make fashion fun & health the point.
We’re thrilled to see that energy recognized—and even prouder to see it worn by you, on the court, at the coffee shop, or wherever your day takes you.
SHOP THE MOVEMENT
From your co-founders,
