What a year. From our first serve to our newest silhouettes, 2025 was the year moorlow moved — in every sense of the word. We designed, tested, launched, rallied, connected, and grew. And through it all, we stayed rooted in what matters:
Let’s take a look back on the moments that made 2025 a year to remember:
A LAUNCH TO REMEMBER
moorlow made its debut in May with our first capsule collection and a launch party that brought together 100+ friends, family, DMV influencers, and even pro pickleball players — all rallying to celebrate the start of our mission.
SERVING STYLE, ONE POP & SHOP AT A TIME
Throughout the year, our Pop & Shops let us meet our community face-to-face — the best kind of IRL magic. Women slipped into their new favorites, shared stories, talked brain health, and rallied around the purpose woven into every piece. Those moments made moorlow feel less like a label and more like a movement.
From Pink Dot to Core72, our pop & shops helped us make our mark across DC and beyond. And we’re still teaming up for good — the Mindful Holiday Market is now live, bringing moorlow and fellow small businesses together to make purpose-driven shopping feel effortless.
OUR BIGGEST COURT MOMENTS
Some moments deserved their own highlight reel — like taking moorlow to the US Open and the National Mall of Pickleball. Two iconic events, thousands of players and fans, and plenty of “wait… is that The Holly?” sightings (like when professional para standing athlete, Kendra Herber, wore it while taking home the win at the US Open!).
Seeing moorlow on the courts (and in the crowd!) made the mission feel bigger, brighter, and more real than ever.
OUR COZIEST DROP YET
This year’s Holiday Drop was a labor of love — a cozy, bold, winter-ready collection built stitch by stitch to make cold-weather dressing feel fun again. We played with soft textures, bright accents, and silhouettes that could move from brisk walks to warm gatherings without missing a beat. The result? The Betsy fleece and the Traveler leggings: a lineup that felt joyful, flattering, and unmistakably moorlow.
THE MISSION IN MOTION
Through all the fun — the rallies, the outfits, the launches, the chaos of it all — one thing stayed steady: our purpose. moorlow exists to make you feel incredible in what you wear and to champion brain health with every move you make. This year, your support turned that mission into momentum. And wow, did it move.
From your co-founders,
