Highlights from our official launch
The spark that started it all
When we dreamed up moorlow, we weren’t picturing a party—we were picturing a movement. This night brought both.
Set on a spring evening in Chevy Chase, our launch was more than a debut. It was a full-body yes to what we’re building: a brand grounded in great style, powered by movement, and driven by something way bigger.
Style, purpose, and a court in the middle
The energy moved from court to garden, with every space styled to reflect what moorlow stands for—playful polish and mission in motion.
Guests floated through the setup: from a live pickleball match with pro appearances by Bobbi Oshiro, Kara Wheatley, Preston Bies, and Josh Jenkins, to a pop-up shop that felt more like a curated closet than a retail tent. Influencers like Anastasiia Markova, Monica Le, and Peri Sheinin, mixed with supporters, stylists, and media faces who’ve followed our story from the start.
The most popular purchase of the night? Our Performance Hat—nearly every guest walked away with one. (You can shop it here).
A mission made tangible
What made the night unforgettable wasn’t just the fits. It was the feeling. The shared momentum.
Through conversation, connection, and real movement, our mission—supporting brain health education and research—came to life. Every paddle swing and every try-on felt like a vote for something better.
That quote wasn’t planned. It was felt—in the air, in the energy, and in how our community showed up: with clarity, with joy, and ready to make waves.
The beginning of a movement
As the sun dipped and the music slowed, one thing became clear: this wasn’t just a launch. It was a beginning. One that blends style with substance, sport with community, and fashion with real impact.
We’re building more than outfits. We’re building momentum.
