EVERY MONTH BRINGS MOVEMENT. SEPTEMBER BROUGHT THE POWER OF COMMUNITY
At moorlow, we continue to move with purpose—and this month, that purpose took us across the country, through inspiring events, and even onto the shoulders of icons. Whether you joined us on the court or saw moorlow on your screen, together, we’ve made this month about momentum, connection, and raising awareness for what truly matters.
NATIONAL MALL OF PICKLEBALL: WHERE MOVEMENT MEETS MISSION
The National Mall of Pickleball was a game-changing moment for moorlow. It wasn’t just pickleball—it was joy in motion, purpose in action, and a celebration of community. Every rally, every serve, was a chance to raise awareness for Alzheimer’s and support brain health education and research.
Our charity partners brought the energy to the court, with BrightFocus Foundation taking home the Charity Cup—a perfect reminder that when purpose and play collide, impact follows.
The energy? Electric. People from all walks of life came together on the courts, bringing joy, strength, and purpose with every move. It reminded us why we do this work—to make fashion fun & health the point.
“Movement isn’t just physical—it’s a catalyst for change. We were proud to support the National Mall of Pickleball, where every serve helped us move the mission forward.”
— Holly, co-founder
WORLD ALZHEIMER'S MONTH: A TIME TO REFLECT
September also marked World Alzheimer’s Month, an important time for us to highlight the importance of brain health.
At moorlow, this month is about more than awareness; it’s about action. In pickleball, you win by 2 - that's why we give $2 from every purchase to our brain health charity partners Hilarity for Charity and BrightFocus Foundation.
Together, we’re pushing the boundaries of what’s possible and moving toward a brighter, healthier future.
“Every order made in September helped support the fight against Alzheimer’s. Together, we’re not just playing for the win—we’re playing for something that matters.”
— Brooks, co-founder
WHEN KATIE COURIC WEARS IT, YOU KNOW IT'S A MOVEMENT
It wasn’t just about the events this month—September also gave us an unforgettable moment of recognition.
We were thrilled to see the inspiring Katie Couric rocking moorlow. As a media icon and passionate advocate for brain health, seeing her rock the Sondra skort made us even prouder of the movement we’re building.
“It’s a reminder that when style meets purpose, we make waves—and real change happens.”
— Sondra, co-founder
Here’s What Else We Did This Month:
We kept the momentum going with pop-ups, partnerships, and moments that brought us closer to our community. Here’s a look at what we accomplished this month:
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The Jenni Kayne Pop-Up: We teamed up with Jenni Kayne for a special pop-up event, where we showcased our elevated, movement-first pieces alongside Jenni Kayne’s effortless essentials.
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Comfort Cases/Dink for a Difference: We partnered with Dink for a Difference and Comfort Cases to support youth in foster care, providing dignity, essentials, and a boost for brain health.
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Pickleball Palace: We brought moorlow style to life, blending sport, wellness, and community in a day of connection and purpose.
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Skin Therapy Wellness: We hosted a pop-up with Skin Therapy Wellness—an evening where style met wellness, featuring movement-first apparel, vibrant community energy, and a celebration of brain health awareness.
READY FOR WHAT'S NEXT?
October is here, and we’ve got even more planned. More events, more experiences, and more ways to make a difference.
Because with every serve, we’re building something greater.
From your co-founders –
