A movement for your mind
September is World Alzheimer’s Month—a time to shine a light on brain health. At moorlow, we rally the way we know best: through bold movement, purposeful style, and the joy that comes with both.
"We rally for memory. For energy. For every woman who’s ever felt the weight of the moment, paused with purpose, and said, “Let’s keep moving.”
The numbers are serious, that’s why we design with purpose
Alzheimer’s impacts over 7 million Americans, and women are at the center of this story—both as those impacted and as caregivers (Alzheimer’s Association, Alzheimer’s Drug Discovery Foundation).
That’s why we design apparel that supports women through transitions with more energy, more confidence, and more support than expected.
Why movement is our power tool
A rally on the court. A walk with a friend. A dance in your kitchen. These aren’t workouts—they’re rituals that keep your mind agile and your spirit light (NIH). Pickleball captures it all: cardio, coordination, connection.
Every piece moves with you. Every purchase moves the mission forward—funding brain health education and research through BrightFocus Foundation and Hilarity for Charity.
How We’re Showing Up in Style
Rallying for brain health doesn’t just live in words—it shows up in what we wear and where we go.
On September 6th, para standing tennis player Kendra Herber and our founders took the Rally Print—designed to echo the bounce of a ball and the waves of your mind—to the global stage at the US Open, bringing moorlow’s strength, style, and purpose courtside (and yes, she did have back-to-back victories!).
And we’re just getting started. Later this month, moorlow heads to the National Mall of Pickleball, uniting mission and movement on one of the most iconic courts in the country.
It’s only the beginning—stay tuned for more activations and big news as we keep showing up for World Alzheimer’s Month with purpose, style, and momentum.
This month, and every month, we rally with style, purpose, and the reminder that your brain is always worth dressing for.
SHOP THE MOVEMENT
From your co-founders –
